A med device company struggled with the full market launch of an acquired device, despite substantial investments in acquisition and product enhancement. Known limitations from benchmark testing cast doubt on acceptance by clinicians, and two pilot projects and a Beta initiative, aimed at gathering a comprehensive understanding of the product's commercial readiness failed to launch. Urgency heightened as leadership sought a thorough and final evaluation of market readiness from a clinical, technical, and sales perspective under the structure of a clinical study. Although initially scoped for 10-12 months, the ask was to complete the study in an accelerated timeline of 3-4 months.
In response to this urgent priority, we swiftly assembled a program core team to craft a unique and innovative study requiring the incorporationof both quantitative technical data and qualitative human factors data. Mobilizing the team efficiently, I designed the "Living Lab" study, featuring a two-phased approach for evaluating both performance and Human Factors endpoints, utilizing healthy subjects as test patients and clinicians as end-user subjects. The entire study lifecycle, from development and start-up to initiation and enrollment, occurred at an accelerated pace, facilitated by collaborative efforts between the sponsor and sites and rigorous project management.
The Living Lab study, executed within an exceptionally tight timeline, delivered robust data and fairly conclusive findings in regards to market readiness. Armed with this critical information, the team formulated go-forward recommendations crucial for a significant business decision. This success not only showcased the team's agility and efficiency but also played a pivotal role in guiding the business toward informed strategies for the future. The VSPP Living Lab study stands as a testament to innovation and collaborative engagement, producing unique results within an expedited timeline.
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